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| September 23, 2010 |
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| Download a Free Update on CPA’s Conflict of Interest Rules |
| Max Your Tax Deductions |
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| Marketing Director's Note |
  Typically this column is filled with the whimsical connecting of dots between an Eddie Bauer fire sale and business development. However, for one week only, Publisher Rob Nance has bestowed upon me the honor of writing this week's note. By seizing this opportunity, we all have probably lost the missing link between genetically engineered salmon and federal spending initiatives.All of you reading this already know that you are our most important non-genetically modified resource. I would like to invite you to weigh in on the job we are doing by taking this short survey. Here is the link. In exchange for your time and effort, your answers will make AccountingWEB better for everyone. If you’re only looking for cash and prizes, you are in luck, too. We’re giving away $500 to one lucky survey respondent. Rob Nance will be back next week, but in the meantime, I urge you to help us continue to make AccountingWEB a valuable resource to help you do your job better. We promise to continue to only serve real salmon unless you tell us differently. Thanks, Andrew Lorenz Marketing Director alorenz@accountingweb.com |
| Top News |
| Obama seeking additional spending before November elections |
 The Obama administration last week submitted to lawmakers a spending proposal that would cost, according to Republican estimations, between $20 billion and $30 billion. |
| In twilight of their careers, unemployed workers face tough new realities |
| More mature workers who have lost their jobs have a lot on their minds – how to prepare for retirement, how to pay for health care coverage, and not only how they will get that next job, but if they will ever get that next job. |
| SEC wants public companies to disclose more info about short-term borrowing |
| The Securities and Exchange Commission has voted unanimously to propose measures that would require public companies to disclose additional information to investors about their short-term borrowing arrangements. |
| What Are a CPA’s Conflict of Interest Obligations? |  |
| Download CPA Mutual’s update on some of the more unique aspects of the AICPA’s conflict of interest rules. This article reviews and condenses the requirements into a concise decision tree, and includes a model conflict of interest form. | |
| Featured Articles |
| Warren named Consumer Financial Protection Bureau czar |
 Is Harvard Law Professor Elizabeth Warren a pioneer of consumer financial protection issues or is she too critical of Wall Street and the banking industry? Americans will have to find out while she is on the job. |
| CAQ survey: Investors remain confident in U.S. companies and audited information |
| Despite fluctuating markets over the past year, individual investors remain confident in investing in U.S. companies that are publicly traded and in audited financial information. |
| PCAOB announces participants in roundtable on new proposed communications standard |
| The Public Company Accounting Oversight Board has announced the names of the participants in the roundtable discussion on its proposed standard on auditors' communications with audit committees. |
| Max Your Tax Deductions |  |
| Tax-slashing advice, guidance and forecasts. Plus, get Kiplinger's Federal Tax Reduction Kit FREE! The Kiplinger Tax Letter is written in concise non-technical language that makes it easy to translate what you read into practical action that saves you tax dollars. Order now! | |
| Firm/State/People News |
| New pwc brand puts emphasis on commitment to clients |
 PricewaterhouseCoopers LLP (PwC), the Big Four tax, audit and advisory services firm with global headquarters in London and U.S. headquarters in New York, introduced a new visual identity during a relaunch of its Web sites. |
| ASU accounting students team with pwc to build Habitat for Humanity house |
| ASU’s Department of Information Systems Club (DISC) and Beta Alpha Psi, an honor society for accounting students, are joining together with pwc to make home ownership a reality for one Phoenix family. |
| Russell Golden appointed to FASB, replacing Herz |
| The Board of Trustees of the Financial Accounting Foundation has announced the appointment of Russell G. Golden to the Financial Accounting Standards Board, effective October 1, 2010. Golden will fill the board member vacancy on the FASB resulting from the retirement of Robert H. Herz. |
| Company announcements: Week of September 20, 2010 |
| Following is the latest roundup of firm news for the week of September 20, 2010. |
| Visit AccountingWEB's Education Avenue |  |
| Education Avenue provides you with up-to-date information on upcoming seminars to help your business stay on top of your training needs. Each of these courses offers an opportunity to earn CPE. This area is always updating, so bookmark it to visit often. | |
| Blogs! What do you have to say today? |
| How to Increase CPA Firm Profits in Tough Times |
| As clients experience financial difficulty, as receivables collections slow, and as many private companies and non-profit organizations shop accounting and auditing fees, the effects of tough economic times are finding their way to CPA firms’ bottom lines! |
| The 2010 Revision’s Impact on Internal Audit Independence |
| The GAO’s 2010 proposed revision to the Yellow Book isn’t saying much that is new. Instead it is saying the same stuff – just in a different way. |
| Bush Tax Cuts Set to Expire – Should They? A Tax Fable to Enlighten |
| The Bush tax cuts are set to expire on December 31, 2010. If nothing is done, a huge tax increase will be placed upon the highest income earning Americans. Many have different opinions on whether this is a good idea. All of this talk reminds me of a cute little tax fable that was told to me many years ago and I thought now was a good time to share. |
| We May No Longer Get Paid? Huh? |
| The FTC issued a new brochure that we will all have to read very carefully. Although it is written for telemarketers, those of us engaged in any kind of advertising, including having a Web site, may fall under those rules. |
| Q&A |
| Transfer of sewer/water line from developer to county |
| Can the developer take an immediate tax deduction or does he have to capitalize to the remaining land cost? Add your input! |
| Kaplan Weekly Quiz |
 Are you prepared for the CPA exam? Test your knowledge and keep your skills sharp by taking the weekly CPA Exam Quiz, brought to you by Kaplan Schweser CPA Review and AccountingWEB Education & Careers Zone. New questions will be posted for each section weekly. Take this week's quiz. |
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| Latest industry news |
 Click the link above to find out what's going on among our advertising partners — or check out the stories below: |
| CompuPay named preferred payroll provider for NFIB |
| SWK Technologies partners with Accellos WMS |
| Thomson Reuters adds client collaboration capabilities to Accounting CS |
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